Forty years on Manchester Road.
About Suga Küchen, an Altrincham kitchen company since 1986
It started as Keller Kitchen Centre in 1986
In 1986, Geoff Sharpe opened Keller Kitchen Centre at 338 Manchester Road in Timperley, selling kitchens made by Keller in the Netherlands. It's the same building we work from today, and we're still a registered Keller dealer. Over the years Geoff's kitchens went into homes all over Greater Manchester, and some of the families he fitted kitchens for still come back to us now.
Danil joins, and next125 arrives
Danil Sugakov joined Geoff as co-owner in 2014, and today he owns the business. Born in Germany and raised in Estonia, he's been a Mancunian since he was 18, and before running a showroom he installed kitchens himself and qualified as a certified electrician. He brought next125 to Manchester Road, adding a design-led German range to the Keller kitchens customers already knew. Today he checks every kitchen himself before it's ordered.
Why we're called Suga Küchen
In March 2023, Keller Kitchen Centre became Suga Küchen. Danil wanted a name that reflected the business we'd become, with its love of German and continental kitchens and a creative approach to design. "Suga" plays on his surname, Sugakov, and "Küchen" is German for kitchens. If you look closely, the logo shows an induction hob and two sugar cubes. The building and the team stayed the same.
Kitchens for the same families, years apart
One family bought a kitchen from us 20 years ago and came back for a new one, keeping the range cooker they still loved. Another couple moved house and asked us to design a kitchen like the one we'd fitted in their previous home. After 2,302 kitchens and more than 20,000 hours of design, repeat clients and recommendations are how most of our work arrives.
How we work today
Our designers start with how you live and design every kitchen from a blank page. Danil then visits with his 40-point check before anything is ordered, and you sign off the final plans in writing. Our fitters install to a written schedule, and we come back 12 months after handover. It's the same way we'd want our own kitchen done, and we've written it down as the Suga Promise.
Recognition and accreditations
Awards and memberships aren't the main reason to choose a kitchen company, but they're a useful sign that people outside the business have looked closely at our work. Being named a finalist in the Northern Design Awards meant a great deal to the whole team. If you'd like to check our KBSA membership, the association lists its Approved Members on its own website.
Northern Design Awards 2024
Finalists in the 2024 Northern Design Awards.
KBSA Approved Member
Approved Member of the KBSA, the trade association for kitchen, bathroom and bedroom specialists.
NEFF 5 Star MasterPartner
[CONFIRM: still current] NEFF's 5 Star MasterPartner status, with NEFF appliances on display in the showroom.
Keller registered dealer
A registered Keller dealer since our days as Keller Kitchen Centre, and a direct stockist of Schüller and next125.
The people you'll deal with
We're a small team, so the people you meet in the showroom are the people who design, check and look after your kitchen. You'll get to know your designer well, you'll meet Danil when he comes to survey, and your fitter will be your point of contact on site. Here are some of the faces you'll see, with more on our team page.
Danil Sugakov
Owner. Former kitchen installer and certified electrician, who carries out every second survey himself.
Cass Wilkinson-Leonard
Senior Designer, qualified in interior design and designing with us since 2014.
Lindsay Lloyd-Jones
Designer, mentioned by name in many of our Google reviews.
Jameel Johnston
Kitchen installation.
What our clients say
Forty years of recommendations is the most useful reference we have. Here's what some of our recent clients said.
“Lindsay took time to plan and design the kitchen with us, within our set budget. The end result was even better than we expected.”
“A comprehensive site survey from Danil, and Gary installed the kitchen with great care and expertise. We love our new kitchen.”
“Our priorities were a single entity to project manage it, and within six weeks. Lindsay nailed that for us, and Dan was always around for practical advice.”
“Every step felt organised, smooth and stress-free. Lindsay's design advice and attention to detail made all the difference.”
Questions about us
See all FAQsIs Keller a German kitchen?
No, Keller kitchens are made to order in the Netherlands. Keller is best known for calm, matt slab doors in muted, earthy tones, and its kitchens have been produced carbon neutrally since 2017. Our business started out as Keller Kitchen Centre in 1986, and we're still a registered Keller dealer.
Which areas do you cover?
Most of our clients live within half an hour of our Altrincham showroom, including Hale, Manchester, Knutsford, Wilmslow, Bramhall, Alderley Edge and the wider Cheshire area. If you're further afield, give us a call and we'll tell you honestly whether we can help.
What does “KBSA Approved Member” mean?
The KBSA is the trade association for kitchen, bathroom and bedroom specialists. Approved Members have met its standards, and as our client you have access to its complaints and dispute process if something goes wrong and we can't put it right between us. You can check our membership on the KBSA website.
What guarantees come with a Suga kitchen?
Every kitchen we install comes with a 5-year workmanship guarantee, and the stone worktops we supply carry a 10-year guarantee. Your appliances have their manufacturers' own guarantees, of up to 10 years depending on the brand and model. We also come back for a check-up visit 12 months after handover. Both of our guarantees are given in writing.
What happens at a design appointment?
You'll meet one of our designers in the showroom or at home, talk through how you use your kitchen and what you'd like to change, and look at layouts, doors and worktops. It's free, there's no obligation, and you'll leave with a clear idea of the next step.
Start whenever you're ready
Pick whichever suits you best. Whichever you choose, you'll be speaking to a designer who can answer your questions properly.
Book a free design appointment
Meet a designer, talk through your ideas and get a quote for your own kitchen. Choose a time → 02Download the pricing guide
See what Suga kitchens cost before you speak to anyone. Get the guide → 03Request a call back
A quick chat with a designer at a time that suits you. Pick a time → 04Visit the showroom
See the kitchens in person, or take the virtual tour from home. Plan your visit →Or call 0161 962 7261